If you are a company that targets people between the ages of 18 and 35, there is a good chance that you have seen similar companies come out with stickers that have the brand name on them. You might think that this is a childish idea because stickers tend to be a child's domain. However, you also might have noticed that you are seeing stickers everywhere. You might see them on the backs of laptops, wrapped around parts of a bicycle, or on bulletin boards in an office. Here are some reasons why you might want to consider hopping on the sticker train and how you can make the most of this current trend of free advertising.
1. Stickers Are Less Expensive Than Online Advertising
Stickers are less expensive than the least expensive form of direct advertising, online advertising. However, they can reach many people, especially if a person that has your sticker prominently displayed on one of his or her personal items is influential in the community. You can get a decent number of eyes on your brand name or logo by passing out stickers that you would have to pay a lot more for if you were doing more traditional advertising. Using stickers is almost sensible financially.
2. People Actually Want Them
If people like your business and think that it has a cool company motto or does neat things for the community, then there is a very good chance that you are going to have people that would absolutely be delighted to get your sticker and display it prominently on their laptops. People don't want to watch television ads or be bothered by pop up ads. However, they actually want your stickers, which are still a form of advertising. Advertising tends to be a lot more effective if the people who are looking at the advertisement are enthusiastic about the product.
3. You Can Use Them to Make Your Company Look More Trendy
Finally, you can use stickers to make your company look more trendy and therefore more appealing to millennials or other people in that age group. This will help you increase your overall sales. In order to make sure that the stickers improve your cool credibility, you will need to incorporate current design styles or even potentially popular memes.
For more information, talk to a company that specializes in online custom decals like Stickerbeat. They will be able to give you some further tips.